Fuse Media taps Amagi for new FAST channel

Amagi, the specialist in cloud-based SaaS technology for broadcast and connected TV, has expanded its partnership with content provider Fuse Media to launch another channel as Fuse continues to grow its presence in the connected TV-led Free Ad-supported Streaming TV (FAST) market.

Fuse Media is a Latino-owned entertainment company dedicated to empowering, celebrating, and amplifying young, multicultural voices.

Having started its servics on traditional pay TV, Fuse Media expanded into FAST in 2018. It has partnered with Amagi to expand from a single FAST channel to a suite of diversity-focused channels, distributed via platforms including Samsung TV Plus, The Roku Channel, VIZIO, Xumo, Redbox and Xiaomi. The partnership has helped Fuse Media to grow their business in the US and in international markets such as the UK, Sweden and the Netherlands according to Amagi.

“We continue to see rapid growth across our FAST business with the support of Amagi’s suite of cloud-native solutions. They have simplified and economized channel creation, distribution and monetization for us,” said Cesar Chavez, VP of Digital Operations, Fuse Media.

“We’re impressed by the quality and diversity of Fuse Media’s content. As the largest FAST solutions provider with deep technical partnerships with 50+ FAST platforms, we are thrilled to be able to help Fuse Media grow their global fan base and establish a strong foothold in this ecosystem,” said Srinivasan KA, co-founder, Amagi.

Fuse Media announced last month that it is planning to launch OUTtv Proud, and new channel aimed at the LGBTQ+ community in partnership with network and streamer OUTtv, in 2023.

The channel will join Fuse Media’s existing family of channels including Fuse, Fuse+, Backstage, Shades of Black, FM (Fuse Music), Fuse Sweat and Fuse.tv.