Dyn Media adds FIBA rights for its new sports streaming platform

Dyn Media, which is set to launch a news sports streaming platform in 2023, has secured the rights to FIBA’s Basketball Champions League in Germany, Austria and Switzerland. The deal starts immediately, but the main impact of the deal will be felt from the 2023-2024 season. Already, the platform has picked up a range of other live rights in volleyball, handball and domestic German basketball rights.

Marcel Wontorra

The new deal runs until the end of the 2025-26 season and covers a minimum of 170 games. Until now, the FIBA event, which launched in 2015, has primarily been shown via in-house platforms and a YouTube channel. Dyn Media’s COO, Marcel Wontorra, said that the deal will complement the platform’s existing rights to Germany’s Basketball Bundesliga competition: “Performance in the easyCredit Basketball Bundesliga is the basis for the qualification of German teams (to the BCL). Hence cooperation with the BCL is consistent for us. Fans can follow their team in an international comparison – on one platform, without an additional subscription.”

BCL CEO Patrick Comninos added: “Dyn is an ideal partner for the BCL as, following its collaboration with the BBL, it becomes effectively the ‘home of basketball’ In Germany. It is essential for basketball fans to have an inclusive offering and the BCL will provide for extensive content, promoted by Dyn’s significant media outreach.”

Last month, Dyn Media brought in tech solutions provider Deltatre to help with its preparations. At that time, summer 2023 was pegged as the launch date.

Andreas Heyden, CEO at Dyn Media, said at the time: “With the goal of creating the most fan-centric OTT offering, we have chosen Deltatre as our partner for the technical provision. We value Deltatre’s unparalleled experience in live and on-demand content offerings as well as in video processing, apps and fan interaction.”