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DirecTV offers discounted Discovery+ to its subscribers
Warner Bros. Discovery-backed streaming platform Discovery+ is being made available to DirecTV and DirecTV STREAM customers in the US, effective immediately. DirecTV customer will be able to access 70,000+ episodes of content via the factual-focused streamer – with the benefit of a $2 monthly discount.
“At Discovery+, we know our audiences look for our content across platforms and distribution services, and our mission is to provide access to our best-in-class content to as many consumers as possible,” said Sarah Bergman, SVP, distribution at Warner Bros. Discovery. “Our partnership with DirecTV allows us to expand the reach of our content, while adding ease and accessibility to our fans’ viewing experience.”
Rob Thun, DirecTV chief content officer added: “As more of our customers gain interest in top streaming services, and we add streaming services from programmers like Warner Bros. Discovery whose linear channels we also offer, we can help our programming partners expand their reach while also offering preferred discounts.”
DirecTV has around 14-15m subs, which provides Discovery+ with access to an important new market. But it’s not clear what the long-term future of the partnership will be. Warner Bros Discovery is currently figuring out how to merge its various streamer services which also includes HBO Max. Next year, it’s possible that HBO Max and Discovery+ will have been amalgamated into one platform.