Tappx unifies ad tech acquisitions under Techsoulogy brand

Ad tech company Tappx has launched Techsoulogy, which it describes as a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.

Daniel Reina

The launch of Techsoulogy coincides with the ninth birthday of Tappx, which employs 70 staff, and is forecast to surpass revenues of €20 million this year.

Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market.

The outfit hailed the brand as a major milestone, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.

Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development.

The Techsoulogy brand identity was defined with the help of Collaborabrands. Future brands entering the group will also be part of the consistent identity.

“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger,” said Daniel Reina, CEO at Techsoulogy and the founder of Tappx.

“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”

Fernando Saiz Camarero, CMO at Techsoulogy, said: “This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”