Amagi acquires Streamwise to power streaming data analytics

Cloud-based SaaS for broadcast and connected TV provider Amagi has acquired Streamwise, an early stage data aggregation and reporting platform for content distributors.

Baskar Subramanian

Streamwise specializes in automating and standardising data collection across streaming platforms. Amagi said that the acquisition will help it enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.

Amagi holds the belief that the proliferation of FAST channels means that data and insights on content and ad performance will become the key differentiator for content creators, leading many of them to invest heavily in building these capabilities in-house.

Amagi Thunderstorm, the group’s server-side ad insertion (SSAI) tech, provides a dataset of performance metrics on viewership and ad engagement to content brands but it the group said that creators often have to make do with data and metrics from a variety of platforms in multiple formats.

With Streamwise, Amagi believes it will be able to integrate its proprietary as well as third-party data to provide content brands with unified analytics.

Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers. Once it is integrated with the Amagi product suite in the coming months, customers will be able to additionally subscribe to Streamwise solutions.

“What content brands need now more than ever is information at their fingertips. The genius of Streamwise’s data platform lies in its simplicity and accessibility, making it an excellent value addition to Amagi’s SSAI-based ad offerings. Together, we can enable content brands to shape their programming, optimize their distribution and generate better ROI,” said Baskar Subramanian, CEO and co-founder, Amagi.

“Our combined offering will help content distributors make smart decisions and scale their business in the streaming economy by saving content, sales, marketing, and finance executives from repetitive, manual, and error-prone processes,” said Doug Shineman, CEO of Streamwise, who will be joining Amagi to lead business development for its new analytics vertical.