Global AVOD revenues predicted to more than double

Global AVOD revenues for TV series and movies are predicted to reach US$91 billion in 2028, up from US$38 billion in 2022, according to the latest market predictions from Digital TV Research.

According to the research outfit, the top 10 countries will represent 81% of the world’s total by 2028.

By 2028, 15 platforms will generate AVOD revenues in excess of US$1 billion, including six global platforms, five from the US and three from China.

Despite the current downturn in the European and global economy, analysts in general are bullish about the longer-term prospects for growth in ad-funded streaming.

Last week at the Media & Entertainment Leaders Summit organised by Digital TV Europe publisher Informa, our sister research outfit Omdia’s Maria Rua Aguete predicted that TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined.

The findings, which were revealed by Omdia at the conferemce, here in London, showed that 37% of all online video ads would come from the Byte Dance-owned app.

Simon Murray, Principal Analyst at Digital TV Research, said: “An exciting development will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+. These four platforms will generate AVOD revenues of $22.6 billion by 2028 – or a quarter of the world’s total.”