Accedo unleashes metaverse solution for sports rights holders

Global video solutions provider Accedo has launched a new metaverse solution, Xtend Sports, to enable sports rights holders and broadcasters to create powerful immersive metaverse sports experiences using existing web-based applications. The new solution will be showcased during AWS re:Invent in Las Vegas (Nov 28^th-Dec 2^nd).

Accedo says that Xtend Sports “enables sports organisations to easily create new metaverse experiences by simply embedding existing web-based applications”.

José Somolinos

As a modular solution, rights holders and broadcasters can choose only the add-ons they require, such as multicamera, live stats, or co-watching using XR powered avatars. It can be easily integrated with any existing vendors and is monetisable through creation of sponsored interactive experiences or ad-placements. The multiplatform solution works with most common VR and AR headsets on the market.

José Somolinos, solutions strategist & XR Lead, Accedo, explained, “A growing number of organisations are looking at how to monetise the metaverse, and the sports industry is certainly in a prime position to maximise the opportunity it presents. Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organisations an easy and quick route to creating immersive metaverse experiences.”