NLZiet taps Media Distillery for advanced content discovery

Dutch streaming service NLZiet has teamed up with AI video technology specialist Media Distillery to improve customer experience through topic-based content discovery. 

NLZiet is a fast-growing streaming service owned and operated by the country’s three major broadcasting groups, NPO, RTL and Talpa.

The company is using the Media Distillery’s Topic Distillery product to give viewers faster access to relevant content.

With the metadata generated by Media Distillery automatically and in real-time from broadcast streams, NLZiet can add features as the ability to find content based on topics detected in the content, the ability to quickly jump to particular parts of a show, by means of automatically generated chapter markers and chapter titles, and the  ability to quickly decide whether a programme is of interest by seeing what topics are present in a show, according to Media Distillery.

The tech provider said that the technology was particularly applicable for non-scripted live programmes like news, talk shows, actuality shows and sports programming, there is currently a lack of descriptions of the actual topics inside a programme available.

In addition, Topic Distillery can detect the start and end of a segment, and assigns automatic chapter markers and titles, which are added to the NLZiet player interface.

“Media Distillery is the natural partner for NLZiet. We both believe that innovation is the key factor for taking the quality of video entertainment to the next level,” said NLZiet CTO, Sander Kouwenhoven.

“With Topic Distillery, users no longer need to watch a whole programme to find their desired content, and content consumption is much easier. This solution could really transform the non-scripted live TV watching experience. By making more content easily discoverable, Topic Distillery prolongs the lifetime value of the content.”

Roland Sars, Media Distillery CEO, said: “We’ve only just begun to grasp the myriad ways AI can provide consumers with more personalised, user-friendly experiences, and we’re excited to discover more.”

NLZIET and Media Distillery have been shortlisted for three VideoTech Innovation Awards 2022.