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AMC and Roku expand partnership with new FAST channels and VOD options
AMC Networks and Roku have agreed an expanded partnership that will see more of AMC’s content and streaming services made available across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 FAST channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature series including Mad Men.
The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a premium subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv.
“This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks.
“It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms.”
Rob Holmes, VP, programming, Roku, added: “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our portfolio to meet the needs of our users. Through this expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks.”