Vizio seeks to solve discovery challenge with My Watchlist

Smart TV firm Vizio has unveiled My Watchlist, a new feature that allows viewers to add their favourite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs. Once added, a dedicated My Watchlist row appears on the SmartCast Home Screen. When ready to begin viewing, the user simply selects the preferred title and is immediately launched into the service.

With My Watchlist, Vizio says that a user can build a queue of TV shows and movies across premium services including Apple TV+, discovery+, Disney+, HBO Max, Hulu, Paramount+, Prime Video, Starz, WatchFree+ and others. “This solves one of the biggest challenges viewers have in today’s fragmented streaming environment—keeping up with what is available on which service,” said Vizio in a statement.

Steve Yum, VP of product management at Vizio, said: “The user is at the centre of everything we do at Vizio, and we recognise that our users want the ability to easily find the content that matters most to them. My Watchlist gives our users the ability to customise their SmartCast experience to their tastes and make it easier to do what they come to VIZIO to do: stream their favourite movies and shows.”

In addition to My Watchlist, VIZIO is serving up more recommendations, now based on the applications and genres users engage with most. Also new to the SmartCast home screen is an additional recommendation type, featuring a row dedicated to the genres of content that users like most. For example, if “Crime” is the user’s favorite genre to watch, the user will see a row titled “True Crime” with a list of similar titles.