Warner Bros build ‘living NFT’ around Lord of the Rings movie

Warner Bros. Home Entertainment (WBHE) has joined forces with Content Blockchain pioneer Eluvio to launch “a multimedia living NFT” based around the movie version of JRR Tolkien’s The Lord Of The Rings. Called The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience, the Web3 entertainment offering is being billed as “an exciting new way for fans to engage with the film through two dynamic menu experience options –The Mystery Edition and The Epic Edition”.

Michelle Munson

Both options allow owners to watch the extended version of the film in 4K UHD, access more than 8 hours of special features, view image galleries, discover hidden AR collectibles, and explore themed navigation menus based on iconic locations from the beloved film, as well as own and trade the experience in a community marketplace. This is the first in an anticipated series of Web3 movie offerings from WBHE.

“Fans of The Lord of the Rings can now acquire, participate, and trade in an epic living media experience that will undoubtedly surprise and delight them,” said Michelle Munson, CEO and co-founder of Eluvio. “It’s designed for a mass consumer audience, not just Web3 enthusiasts, which is why it should, and does, feel so remarkable and engaging. At the same time, WBHE is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.”

The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Digital Movie NFT is available for purchase by credit card or crypto currency. The Mystery Edition is priced at $30, and the Epic Edition is $100. To participate in this novel experience, fans create a secure, easy-to-use media wallet that acts as a digital vault and enables consumers to stream and purchase content via credit cards or crypto wallets.