Pluto TV signs up Mondo in bid to woo more kids

Olivier Jollet

Paramount’s fast-growing FAST and AVOD platform Pluto TV has unveiled a content partnership with Mondo TV Studios to bring a number of proven animation titles to the service in Italy and Latin America. The deal underlines Pluto TV’s global ambitions and is an indication that kids content could be decisive in the battle for AVOD eyeballs.

In Italy, Pluto TV audiences will now have access to TV series like Invention Story, Legend Of Snow White and Bug’s Adventure. The deal also covers a slate of around 20 kid-friendly movies.

Olivier Jollet, EVP and international GM for Pluto TV, said: “Pluto TV is experiencing tremendous growth internationally: we have now launched more than 1,000 channels internationally, with over 400 international media partners.”

Pluto TV currently has around 70 million global monthly active users. It curates a diverse lineup of channels, offering a wide array of genres and languages.