Altice Portugal taps Media Distillery for EPG Correction Distilery

Service provider Altice Portugal has gone live with AI technology outfit Media Distillery’s EPG Correction Distillery product on its Meo IPTV and OTT services.

The Media Distillery technology is designed to ensure accurate start-times and end-times to content for 1.5 million subscribers across the most popular TV channels on Meo, the consumer TV service brand of Altice Portugal-owned Meo.

Roland Sars

TV services begin playing linear broadcasts at the EPG-indicated start-time. However, shows often don’t begin exactly at the time stated in the EPG.

Without correction, on catch-up TV, the viewer might be compelled to watch the end of the preceding show. Conversely, if the programme begins before the time shown in the EPG, subscribers might miss the beginning of their selected show.

EPG Correction Distillery uses AI to automatically analyse broadcasts, in real-time, across multiple channels and makes adjustments so that replay start-times coincide with actual start-times of TV programmes as they are broadcast. As a result, users can trust the schedule information in their EPG, according to Media Distillery.

Altice is additionally using AI-enabled time markers, part of  Media Distillery technology, to insert advertisements in the MEO replay environment.

Time markers ensure that Meo can insert advertisements in a replay environment.

“Media Distillery’s innovations exemplify the future of video entertainment user experiences. Consumers’ expectations, and the range of video content they demand, increase every day: EPG Correction Distillery is enabling us to provide a seamless discovery, selection and enjoyment journey, which is absolutely fundamental for a superior UX, while helping us to monetise growing replay usage,” said José Pedro Nascimento, director of engineering and operations at Altice Portugal.

“We’re very proud that Altice Portugal has chosen EPG Correction Distillery to provide its customers with enhanced viewing experiences,” said Roland Sars, CEO of Media Distillery.

“Furthermore, in leveraging our solution’s time markers, Altice can commercially benefit from seamless ad insertion, which ensures smooth transitions between programming and dynamically inserted advertisements, leading to enhanced revenue potential. Altice is demonstrating its dedication to providing superior video services to consumers and we’re delighted to help Altice’s subscribers enjoy accurate EPGs and more harmonious UX.”