OTTera names global operations chief

Streaming white label specialist OTTera has named Diana Yurinova as the company’s new VP of global operations, where she will lead operations and content/channels acquisitions.

Diana Yurinova

Yurinova joins OTTera after over a decade of experience in entertainment and content, including being involved in the international film business scene for over 11 years. In 2018, she spearheaded a strategic partnership, which includes co-production deals and CP distribution in China with Alibaba Group.

She has also served as CEO for Hong Kong-based joint-venture FUN Union, a company that produces, distributes and promotes Russian animation brands Kikoriki, BabyRiki and PINCODE globally.

Yurinova was also in charge of Russia’s largest animation holding Riki Group’s global development and distribution from 2016 until 2020.. In 2020, she joined National Media Group’s Art Pictures Distribution as a VP of global distribution, leading the international monetisation strategy of the group.

At OTTera she Yurinova will help to secure and curate IP for OTTera’s owned and partnered channels as well as assisting partners with content strategy for their services. Yurinova is also working directly with OTTera’s COO on global operations helping to create efficient processes.

“After many years in the content production and distribution industries, I am happy to join a company that builds the bridge between content and technology. We see an increase in digital content consumption, specifically in the AVOD space, which seems to be rapidly growing each year. I believe in the OTT/CTV business, and feel extremely satisfied to see our clients and partners learning and successfully exploring new opportunities with us,” said Yurinova.

“OTTera is changing the way brands and streaming services analyze and utilize platforms through it industry-leading software, empowering media titans to make better decisions for increased exposure and profits. I am thrilled to join such an innovative, diverse team of executives and engineers and am looking forward to continuing to evolve and expand our services as well as enabling our team to deliver new content effectively and efficiently.”

Stephen L. Hodge, CEO and co-founder of OTTera, said: “Bringing Diana on was an incredible win for OTTera, as her extensive experience in content distribution and sales both internationally and domestically is second to none. We are confident that she will help bring the company to new strategic heights and we look forward to what the future of OTTera will look like for new content partnerships and upcoming acquisitions.”