Mathias Berg to lead Telia media transformation in the Nordics

Mathias Berg

Mathias Berg, currently VP, head of advertising Nordic and Deputy CEO TV4 Media, is joining Telia Company’s group executive management team as SVP, head of TV & Media, succeeding Casten Almqvist, who leaves Telia on December 1.

Allison Kirkby, Telia Company President and CEO, said: “I am delighted and proud to promote Mathias into (this) role. His extensive sector experience, sharp commercial acumen and deep understanding of Telia’s TV & Media assets, having been in various roles in TV4 Media for eight years, makes him the perfect candidate to succeed Casten and lead our TV4 and MTV businesses into their next phase.”

Telia also announced plans to simplify the TV & Media organisation set-up, putting the viewer experience at the heart of the future organization. The TV & Media business unit will, under the leadership of Berg, consolidate all its linear and streaming content under TV4 and MTV, offering more flexibility for viewers and a richer set of products for advertisers. Berg said: “Telia’s ambitious transformation builds on TV4 and MTV’s digital success to date, and I am excited to lead the business during this next phase of digital transformation. Bringing our broadcast and streaming resources together to create one national go-to destination will allow for an outstanding viewer experience no matter how, where and when viewers want to watch our content.”

In the future, TV4 in Sweden and MTV in Finland will span linear, AVOD, HVOD, and SVOD streaming services, thereby strengthening their national champion status via a one cross-platform approach. As part of the initiative, C More premium content will be transferred into the TV4 Play and MTV Katsomo streaming services.