Viaplay and Telenor renew partnership in Sweden and Norway

Viaplay Group and Telenor have agreed a new long-term distribution partnership in Sweden and Norway that will provide Telenor’s 1 million TV customers access to Viaplay sports, series and film content. Telenor will continue to distribute the Viaplay streaming service and Viaplay linear TV and pay-TV channels in the two countries, along with the V Premium offering featuring Premier League football in Norway.

In addition, Viaplay will continue to be available through Telenor’s OTT offering Telenor Stream, a popular choice for Telenor’s mobile and broadband subscribers. In Norway, Viaplay Film & Series will remain available through Telenor’s T-We product and its point-based packaging.

Kim Poder

Commenting on the deal, Kim Poder, Viaplay group chief commercial officer, said: “This agreement is fantastic news for Viaplay. Our combination of live sports, Viaplay Originals and the best of Hollywood is unique. Telenor’s focus on business development and on securing the best line-up of content has delivered a great outcome for their customers in the Swedish and Norwegian markets.”

Petter-Børre Furberg, CEO Telenor Nordics, added: “We are happy to extend our cooperation with Viaplay Group. Telenor’s customers want access to great content on all platforms, and the flexibility to fit their needs. With this agreement our customers will be able to access Viaplay’s wide spread of high-quality content.”

In addition to Premier League, Viaplay is the Swedish and Norwegian home of NHL, Formula 1, FIS winter sports, Bundesliga, EFL Championship, Carabao Cup, FA Cup, UEFA Europa League and UEFA Europa Conference League, IHF and EHF handball. This year, Viaplay is set to premiere at least 70 Viaplay Originals, and has agreements with Hollywood studios such as Sony and MGM.