Vodacom South Africa first up with Amazon Prime Mobile Edition

Mobile telco Vodacom South Africa is making streaming video service Amazon Prime Video available to all new, existing and upgrading customers.

The operator said customers were now eligible to subscribe to Prime Video or Prime Video Mobile Edition, no matter what price plan they are on, whether prepaid of post-paid.

Vodacom is the first telecommunications company in Africa to offer Prime Video Mobile Edition.

Users will have access to Prime Video’s full catalogue of movies and TV series along with Amazon Originals on a single mobile device via the Prime Video app, which enables streaming and downloading of content in standard definition.

At launch, Vodacom customers signing up for Prime Video Mobile Edition can take advantage of a 30-day free trial and 10GB of video data valid for 30 days.

Thereafter, the service will cost ZAR59 per month along with 3GB of video data allocated per month. Alternatively, Vodacom customers can sign up for the full Prime Video experience and get three months free from Vodacom, and pay ZAR79 per month after the trial period.

Customers will be able to watch the latest Amazon Originals such as The Lord of the Rings: The Rings of Power, The Boys S3 and The Terminal List  on Prime Video.

“Research has shown that OTT streaming in the sub-Saharan Africa region continues to grow rapidly, with around 30% more subscribers between 2020 and 2021. With that said, we strive to forge partnerships with the best streaming services to ensure customers enjoy a variety of subscription packages,” said Jorge Mendes, chief officer of consumer business at Vodacom South Africa.

“As we continue transitioning to a Pan-African technology company, with the ambition of offering much more than telco products, this partnership fits perfectly with our overall goal of enabling our consumers access to  video streaming content. Ensuring our entire customer base including prepaid gain access to such services, without worrying about data is in line with our purpose of ensuring we leave no one behind.”