DAZN picks up WSL rights 

Sports streamer DAZN has agreed a major multi-territory rights deal with the FA Women’s Super League.

The streamer will broadcast English football’s top women’s league across its key markets including Spain, Japan, and Italy in a two season deal. DAZN also said that the deal will cover Albania, Balkans, Bulgaria, Greece & Cyprus, Hungary, Malta, Romania, Stans (previously CIS), and Turkey.

The deal will see DAZN offer live and on demand access to minimum two FA Women’s Super League matches per round and multiple Women’s FA Cup games for free on DAZN’s UEFA Women’s Champions League YouTube channel for the next two seasons. 

This is the latest women’s football rights deal for DAZN, including a four-year global deal to broadcast UEFA Women’s Champions League, a five-year deal with Spain’s Liga F, a global deal with Women’s International Champions Cup and an eight-year contract to broadcast WE League in Japan.

Shay Segev, CEO, DAZN Group said: “Acquiring the rights to the Women’s Super League and Women’s FA Cup is a long-term investment for DAZN and demonstrates that DAZN is truly the home of sport. It is our mission to grow this audience and provide global access, as we continue to invest in undervalued sports, with a long-term view to build strong commercial propositions that benefit all stakeholders within the ecosystem. DAZN is a leader in these key markets and this deal adds to our top-tier domestic football rights and increasing number of global women’s football rights, including our ground-breaking UEFA Women’s Champions League deal and recent Liga F deal.” 

The 2022/23 season’s start was paused due to the death of Queen Elizabeth II, but the league returned last weekend with a bang including shock losses by reigning champions Chelsea and Continental Cup winners Manchester City.