Banijay Rights launches first branded entertainment FAST channel

Banijay Rights today has launched its first ever-dedicated Banijay-branded general entertainment FAST channel, Horizons: Powered By Banijay, in a move that the company says further extends its reach on free ad-supported services worldwide.

Bringing more than 200 hours of premium UK content to viewers on Samsung TV Plus UK and LG Channels, Horizons: Powered By Banijay will feature a number of series from Banijay’s 130,000-plus hour catalogue including Location, Location, Location, 8 Out of 10 Cats and Pointless, as well as drama series Gunpowder and The Woman in White.

The new FAST channel launches this week and features new integrated ‘Powered by Banijay’ branding – which will now be added to Banijay Rights’ suite of 13 live FAST Channels and more than 50 live streams globally.

Shaun Keeble, VP Digital, Banijay Rights, said: “Horizons isn’t just a name, it’s a way of thinking – and doing business – for us here at Banijay Rights. Launching our own, dedicated, Banijay-branded FAST channel in the UK is the perfect way to attract new viewers to some of our leading global IP – and with this country’s FAST and AVOD activity growing from strength to strength, it’s a fantastic time to expand on our already burgeoning suite of channels with Horizons and continue to lead the market in this space.”

Horizons – Powered By Banijay builds on Banijay Rights’ success in the UK global FAST channel market, where earlier this year the business launched its channel brands McLeod’s Daughters and Deal or No Deal USA on Samsung TV Plus UK, as well as Deal or No Deal, Fear Factor and The Biggest Loser on LG.