Red Bee Media announces FAST expansion

Global media services provider Red Bee Media has announced an expansion into the rapidly growing Free Ad-Supported Streaming TV (FAST) market.

The company has added FAST services to its Red Bee Pulse product, in a move which it says will “enable media organisations to explore new business models and reach wider markets.”

Red Bee said that its FAST services enable media brands to quickly spin up FAST channels and maximise the value of their on-demand video assets, providing audiences with personalised ‘lean-back’ streaming experiences.

The company is leaning on its established partnerships with ad tech and personalisation specialist Nowtilus and the ad serving and SSP capabilities of Equativ for the expansion.

Steve Russell, chief product officer, Red Bee Media, said: “FAST represents an interesting opportunity for media organisations, enabling tailored, lean-back viewing experiences, serving the free TV audience. Red Bee has invested in services that enable customer growth in a convergent and rapidly evolving media landscape. Working closely with partners like Nowtilus, we can deliver competitive solutions to enable brands to launch new services, to adapt and thrive.”

Patrick Knippel, co-founder and managing director, Nowtilus, said: “We’re excited to take our partnership with Red Bee Media from strength to strength by enabling FAST channel rollouts for exciting media brands. With our powerful Serverside.ai dynamic ad insertion platform, customers will be able to bring highly-personalised FAST viewing experiences to their audiences across new and emerging platforms and devices.”