Simply.TV acquires EPG specialist GVIDI

Danish TV metadata provider Simply.TV has announced the acquisition of EPG specialist GVIDI.

This marks the first acquisition made by Simply.TV, and will add approximately 25 customers currency served by GVIDI via its Basic EPG, GVIDI EPG, GVIDI Movie and GVIDI Discovery products.

Terms of the deal have not been disclosed. 

Simply.TV COO Daniel Rühmann said: “GVIDI’s solid base of Pay TV operators, broadcasters and CE-manufactures compliments the Simply.TV customer portfolio and the GVIDI team will add substantial technical, operational, and commercial leadership. Acquiring GVIDI is a natural next step to accelerate growth after winning several Tier 1 operators and CE manufactures this year and the acquisition enhances our trusted one-stop-shop for TV operators, broadcasters, and customer electronics clients needing metadata across linear and OTT metadata.

“At Simply.TV, our goal is to help TV operators to transform their platforms into true content discovery platforms with metadata for linear channels and streaming services with immersive sports, kids, and celebrity universes – bound together with a unified, global ID. With Simply.TV’s advanced content discovery portfolio and GVIDI’s team of EPG professionals with a proven customer track record, we are creating an unbeatable team. The combined skills and expertise will provide real business benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally.”

GVIDI’s managing director, Tijn Smithuis, said: “When selling your business, you look for the perfect match for your customers, employees, and strategic fit of the joint company. When the conversations kicked in, the perfect match was obvious. GVIDI was founded on the belief that the technical deficits of established vendors did prohibit TV operators to innovate and expand their TV services. Simply.TV’s industry-leading technology and product stack combined with their team’s customer-obsessed approach will enable GVIDI customers to benefit from an advanced portfolio of metadata and EPG products. Together, we will show the market that metadata is fun, easy implementable and will take the navigation and UI of TV platforms to the next level.”