VIDAA picks Amagi to power FAST expansion

Smart TV Platform

Cloud-based SaaS tech provider Amagi has announced a content distribution agreement with CTV platform operator VIDAA.

The partnership will leverage Amagi’s Content Plus marketplace to give VIDAA users in the Americas, Australia, and the UK access to Amagi’s network of FAST channels and AVOD assets across a variety of genres including sports, news, music, movies, and documentaries. Amagi’s clients include major broadcasters such as A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, NBCUniversal, Fremantle and more.

The VIDAA smart TV OS powers hundreds of TV brands, including Hisense and Toshiba. Its FAST channels service, VIDAA TV, launched in the US and Mexico in January, and will expand into Europe, LATAM and Australia in the coming months. 

The partnership will also see Amagi provide VIDAA with its Cloudport and Thunderstorm cloud streaming and monetisation products. This will enable VIDAA to easily create, distribute and monetise FAST channels.

Srinivasan KA, Co-founder, Amagi, said: “VIDAA has all the building blocks needed to achieve success at scale in the FAST environment. All they need is a winning combination of technology and content solutions to elevate their content acquisition and playout and help them attain their revenue goals. Amagi is thrilled to be the partner that supports them in this journey.”

Guy Edri, president, VIDAA, said: “Our mission is to deliver the best content to our customers around the world. Amagi’s suite of FAST channels has helped us expand our channel offering to new and existing markets. The deep insights that Amagi provides on content consumption and audience engagement are a welcome addition. It is helping us add more precision and panache to our content delivery.”