Samba TV launches in Spain with Smartclip

Omniscreen techprovider Samba TV has announced a partnership with adtech platform Smartclip to expand into Spain.

Samba said that expanding into Spain “delivers another key pillar” in its growth strategy, with the country being its fifth major market launch this year after Australia, the UK, Germany and in France via a partnership with MediaSquare.

The partnership will make Samba TV’s proprietary smart TV viewership data available to Spanish advertisers through Smartclip’s adtech platform. Samba said that its ACR-powered viewership data will allow advertisers in Spain to achieve incremental results beyond linear TV buys and measure campaign reach and frequency.

David Barker, SVP of International Sales at Samba TV, said: “The momentum we have experienced the past 12 months in Europe is exciting, as more media companies, brands, and agencies lean into Samba TV’s unique data on television viewership to future-proof their omniscreen strategies.

“The combination of our privacy compliant viewership data and Smartclip’s impressive tech infrastructure will empower advertisers to drive meaningful business impact and future-proof their omni-screen advertising strategies as viewership behaviour continues to evolve.”

Ángel Fernández Nebot, country manager Spain at Smartclip, said: “At Smartclip, we continue to move towards integrated solutions, which respond to current multi-screen consumption. Our strategic partnership with Samba TV allows us to achieve a unique position in the market. Thanks to this agreement, we can offer the best advertising solutions, taking advantage of the synergy between linear television and the rest of the media.”