Gracenote promises personalised universal discovery with ID Distribution System

Gracenote, the content solutions subsidiary of Nielsen, has launched the Gracenote ID Distribution System, designed to enable content owners and creators to use Gracenote IDs to manage their content, streamline distribution and ensure their brands are represented and discoverable on major streaming services, connected TV devices and MVPDs.

At launch, Gracenote ID Distribution System is available in North America, Europe and Latin America.

Gracenote IDs are unique identifiers for TV shows and movies which are broadly deployed throughout the global entertainment ecosystem.

These IDs link data assets related to programmes such as descriptions, genres, cast lists, imagery, and programme availability on a platform.

They can also enable personalised recommendations within individual video services and universal content search and discovery across streaming, MVPD, CTV, on-demand and linear platforms, according to Gracenote.

Using Gracenote ID Distribution System, programming sources can submit their content metadata and imagery via a web application or API to ensure its association with normalised Gracenote metadata and IDs and manage its distribution.

Video services using Gracenote metadata and IDs can then present content and metadata in programme guides and recommendations to drive viewing and engagement, says Gracenote

“With streaming reaching maturity, more focus than ever is placed on securing positive return on investment on programming,” said Simon Adams, chief product officer at Gracenote.

“To achieve this, content sources need their offerings to be easily discovered and appropriately represented in distribution channels and their user interfaces. Gracenote ID Distribution System leverages our deep metadata and content ID expertise to streamline this process for content sources, ultimately helping them drive maximum engagement and monetization.”