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Cypriot launch for FAST Channels TV
FAST Channels TV has partnered with Digital TV Cyprus, part of the Digital Tree Group to deliver over 20 FAST linear channels to the Cypriot OTT platform.
The partnership adds a portfolio of movies and TV series to the Digital TV platform includingc A+ Cinema, Look At Me, Cartoon Classics, Dark Corners Channel, Music Legends, Humor Mill TV, Poker Night in America, Film Star, Kids TV by Bingo, MMA Futures, Rockola Television, The Dotcom Magazine Show and Travel & Food TV.
FAST Channels TV takes a modular approach to the provision of content and FAST server-side ad insertion (SSAI), offering an a la carte selection of technology, services, and content with a focus on reducing up-front and start-up costs, according to the company.
Phanos Demetriou, CEO of Digital Tree, said: “The watching experience on our platform has been fully enhanced with the addition of FAST channels by widening our offering and ability to watch beyond the island of Cyprus. Making Digital TV available on all screens (mobile, tablet, PC, androidTV, LG TV and soon to Samsung TV) makes FAST channel content even more irresistible to watch. We’ve also enabled more efficient and contextual advertising solutions to our clients which makes us the first on the island to do so.”
Russell Foy, CEO of FAST Channels TV said: “We are very excited to partner with Digital TV Cyprus, to bring some of our best-known and well-loved titles to Cyprus’ first OTT platform. This partnership marks a turning point for FAST Channels TV as we look to provide global audiences with new ways to access premium content, wherever they are.”