Paramount+ comes to The Roku Channel

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Paramount has agreed a distribution deal with Roku to bring Paramout+ to The Roku Channel.

Starting later this month, users will be able to subscribe to Paramount+’s ad-supported Essential Plan or the Paramount+ ad-free Premium Plan via The Roku Channel.

Paramount+ is the first premium subscription offered through The Roku Channel which includes live sports coverage.

Roku has also created a live TV guide for all Paramount+ live content, the first time it has created a dedicated programming guide for a premium subscription partner. Via this guide, users will be able to access content including marquee sports such as the NFL and UEFA Champions League, along with CBS News Network and local live CBS stations for Paramount+’s Premium Plan.

Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming, said: “Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point. We are excited to expand our successful partnership with Roku and bring Paramount+ to The Roku Channel.”

Rob Holmes, vice president of Programming at Roku, said: “We’re thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events,” says. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel.”