beIN Media sells Ligue 2 rights to Reddentes for Vietnam

Qatar-based beIN Media Group has struck a deal with Asia-focused sports agency Reddentes Sports giving the latter the broadcasting rights to France’s Football second division in Vietnam.

Ligue 2 BKT matches will be shown in Vietnam, in partnership with broadcaster VTVCab for the 2022-23 season, which kicked off at the end of last month. The deal will last for the entire season with an option for extension to cover the 2023/24 season.

beIN is the exclusive international distributor for top-tier French football and the key properties of the Ligue de Football Professionnel (LFP), including Ligue 1, Ligue 2 and the Trophee des Champions.

Vietnam’s top national footballer, Nguyen Quang Hai, recently signed for Ligue 2 outfit Pau.

Reddentes has been moving to expand its broadcast media rights portfolio in the APAC region. Recent acquisitions include USPGA/USGA media rights in Vietnam and Taiwan, FIBA Media Rights in Taiwan and the AFF U19 Championships in Indonesia.

Reddentes is also currently distributing the Asian 9 Ball Open starting from the third week of August in Singapore and E1 Season 3 World Series (E-Racing) in APAC.

Martin Aurenche, Vice President of Sports Content and Acquisitions at beIN Media Group said: “We are excited to be partnering with Reddentes as we expand French football into Asia. We did it last year when Ligue 1 was first introduced into Vietnam. It has been fantastic to see the passion of fans in Asia for European football, and in particular, the premium and unique coverage of French tournaments that we are able offer. Extending this to Ligue 2 makes perfect sense to us and we are confident the season will not disappoint.”

Managing Director of Reddentes Sports, Mark Chew, said: “We are thrilled to bring the top two tiers of French Football to the Vietnamese people. Especially with Nguyen Quang Hai plying his trade in Ligue 2, many fans would be interested to follow his development as a player. We hope that this new deal will signal a strong partnership that will see us broadcasting Ligue 1 and 2 for the seasons to come.”