PTO to launch streaming service

The newly launched Professional Triathletes Organisation (PTO) is set to launch a new OTT offering in a multi-year partnership with Endeavour Streaming.

PTO+ will be available for free, and will provide coverage for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event.

The streamer will primarily operate outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery recently picked up the PTO’s rights. Upcoming coverage will include the PTO Canadian Open, the second edition of the Collins Cup and the PTO US Open along with documentary and magazine content.

Tim Godfrey, chief marketing officer at the PTO, said: “This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world. 

“The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Pete Bellamy, SVP global head of sports and International M&E at Endeavor Streaming, said: “We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution. PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”