MultiChoice launches pan-African training initiative

South African pay TV operator MultiChoice is launching a new training initiative to improve industry skills and boost the quality of content for audiences across Africa.

The initiative will be a collaborative project between MultiChoice, local television channels in various African territories, and the MultiChoice Talent Factory, the MultiChoice industry-development and training programme, the company said.

The programme will consist of online learning courses, masterclasses, and practical training. MultiChoice will partner with local broadcasters to help develop skills in the various territories. It will include certified short courses in critical production skills such as post-production, sound, screenwriting, 3D animation and cinematography.

“Our vision is to upskill production professionals, and to raise the standard of productions right across Africa. This will boost Africa’s film and television industry exponentially, because as you capacitate more people, more people are motivated to start projects, and everybody benefits, including the viewers,” said Fhulufhelo Badugela, MultiChoice Africa CEO.

“This is an investment in the future of our industry, and investment goes beyond financial investment it also requires skills, time and a core understanding of the consumer needs. But the most immediate impact will be to raise the standard of productions across Africa.”