Channel Factory hires ex-MSN and Akamai exec as COO

Brand suitability and ad performance for YouTube platform Channel Factory has named David Hinton as chief operating officer.

David Hinton

Hinton will be reporting to Tony Chen, CEO and founder at Channel Factory and will be based in Bellevue, Washington, in the US.

Hinton will lead global growth initiatives and efforts to build the company’s efficiencies and scalability. His initial focus will be to partner with operational, marketing, and product/engineering teams in order to ensure proper resources are allocated, according to the outfit.

Prior to joining Channel Factory, Hinton worked as an executive-in-residence at Beringer Capital, a digital media and tech focused private equity firm where he was responsible for vetting M&A targets and advising key portfolio companies.

Hinton’s previously worked at Microsoft where he had global responsibility for performance advertising at MSN. He also co-founded and launched New York-based startup Acerno, offering a behavioural targeting ad-platform for the retail industry. Acerno was subsequently acquired by Akamai Technologies where Hinton led the advertising solutions business unit for several years.

“We are thrilled to have Hinton joining our team to ensure that we are delivering the best products, people and resources, available for our clients.” said Tony Chen, CEO and founder at Channel Factory.

“Brand safety is critical right now. Channel Factory is providing the technology and processes needed for brands to navigate these uncharted waters while still protecting their brand and reaching their target audience. I’m excited to be a part of this and help make a positive impact,” said Hinton.