Deltatre agrees sale to Bain Capital and Nextalia

Sports-oriented streaming tech provider Deltatre has announced a deal to be sold to 

Bain Capital and Nextalia SGR.

Deltatre, which is owned by Bruin Capital, offers OTT streaming solutions that enable DTC content distribution. Its clients include the likes of UEFA, NFL, MLB and MLS.

According to SportsPro, the value of the deal is between US$700-900 million, with Bain serving as the majority shareholder. Bruin had previously explored a sale of Deltatre prior to the Covid-19 pandemic, with it at the time valuing the company at around US$1 billion.

Deltatre said that 20% of internet users across the globe have engaged with a digital product from Deltatre and that its OTT solutions have approximately 25 million end-users every day. The company is expected to generate US$180 million of revenue in 2022.

Andrea Marini

Deltatre CEO Andrea Marini will continue in his role and remain a significant shareholder. He said: “It’s never been a more exciting time for the media and sport industries. Rapid technological innovation in how content is produced, distributed, and consumed has opened new opportunities for rights owners to monetize and reach their fans globally, and Deltatre sits at the heart of this shift. I am excited to welcome Bain Capital and Nextalia SGR as our new partners as we enter this exciting chapter in our company history.

“From the start it has been clear that they share many of the same core values that are held by the wider Deltatre community and that have contributed to our long-standing reputation as the premier technology provider for many of the world’s most recognizable brands. We believe that their guidance and support will accelerate our mission of transforming the way the world engages with content on their favourite platforms. Finally, I’m extremely grateful for the support of George Pyne and the team at Bruin Capital. They have been a terrific partner over the last six years, and we have achieved great things together.”

Bain Capital’s managing director Luca Bassi said that the investment firm is “delighted to be partnering” with Deltatre, and described the company as a “world-leading sports and entertainment technology provider.”

Nextalia SGR CO Francesco Canzonieri meanwhile praised the “Italian excellence” of Detatre, and said that its investment “represents a clear example of how Nextalia can leverage on its competences and network and help the company in further developing its business in Italy as well as globally.”