Shahid picks ThinkAnalytics for content discovery

Leading Arabic streamer Shahid has announced a deal with ThinkAnalytics to deploy its content discovery tech.

The MBC Group-owned streamer will utilise the Think360 personalised content discovery and viewer engagement platform for its platform, with the deployment set to go live in the summer with support for Arabic, English and French languages.

Shahid said that the partnership will support its customer acquisition and content monetisation goals. 

Shahid will lean on Think360 to showcase its free content and recommend premium content personalised to its users, with the goal of upselling free Shahid users to paid members. ThinkAnalytics promises that Think360 will increase users average watch time, and result in higher engagement across both free and premium services. 

Features of the Think360 platform include advanced search and dynamic personalisation capabilities, along with rich analytics and performance reporting.

Natasha Matos-Hemingway, chief commercial and marketing officer (VOD) at MBC Group said: “We are immensely proud of what we have already achieved with Shahid and Shahid VIP, and we attribute much of this success to MBC Group’s investment in great local and international content, including a recent deal to become the new home of WWE in the region.

“But to stay ahead of the game, we need new ways to improve our service, delight with our customer experience and ultimately to better monetise our content. We selected ThinkAnalytics as our partner for its best-of-breed recommendations engine and analytics, as well as the company’s experience in the industry.”

Samuel Sweet, CEO EMEA & Asia Pacific at ThinkAnalytics, said: “This strategic partnership further reinforces Think360’s position as the world’s leading media content discovery and viewer insight platform. We look forward to working with Shahid on enhancing the platform’s user experience, and introducing new monetisation techniques that will help Shahid achieve its business goals.”