Smart TV ownership at 89% in India

Smart TV ownership in India is at an all-time-high.

According to Counterpoint Technology Market Research, smart TV share in India’s overall TV market grew 33% year-over-year in Q1 2022 to reach its highest ever level of 89%.

The market leader is Xiaomi, which makes up 14.3% of the market, thanks to its low-cost entry-level smart TVs and the launch of its M4A series and Redmi series. Samsung, the global leader, is placed second in India at 13.1%, followed by LG with 8%, OnePlus with 7% and Sony at 5%. However, the majority of the market (53%) is made up of ‘Others’, with an ever-increasing number of brands seeking to exploit the TV-hungry Indian market.

Counterpoint senior research analyst Anshika Jain said: “The smart TV contribution in the overall TV market reached its highest ever in Q1 2022 at 89%. Xiaomi continued to lead the smart TV segment, followed by Samsung and LG. OnePlus reached its highest ever share due to the good performance of its Y1 series. Brands are putting more emphasis on the display aspect as there has been an increased preference for bigger display sizes. 

“The display size range from 43 inches to 54 inches now contributes to almost one-third of the total smart TV shipments in India. In addition to this, an increasing number of models are being launched in the market with OLED and QLED technologies to enhance the user experience.”