Pluto TV to launch in Canada

Paramount has announced the expansion of FAST service Pluto TV to Canada.

Via a partnership with Corus, which will act as its the platform’s ad representative in the country, Pluto will launch in the autumn with more than 100 channels and over 20,000 hours of content. Corus will also provide a curated slate of original library series and provide multiple Canadian channels to the service.

Pluto currently has nearly 68 million monthly active users who have streamed over 4.8 billion total viewing hours across 30 countries and territories. The service is free without sign-ups, and is available via the Pluto TV app for Amazon Fire TV, Roku, Apple TV, Android TV, Chromecast, Samsung and LG devices, and via mobile apps on the App Store and Google Play. 

Olivier Jollet, Executive Vice President and International General Manager, Pluto TV, said: “Pluto TV is committed to further expanding its premium free offering for audiences around the world, and this game-changing partnership with Corus is a testament to that commitment. 

“Following Pluto TV’s recent launch in the Nordics and the partnership we implemented with Viaplay, which served as the strategic framework for this deal, the upcoming launch in Canada will combine Corus’ incredible local content offering with Pluto TV’s global content and world class platform, positioning Pluto TV to become the leading free ad-supported streaming TV service in the country upon launch in the fall.”

Corus EVP and chief revenue officer said: “Corus’ relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of STACKTV, the Global TV App, and Premium Video on Demand. The agreement further expands the volume of digital video inventory Corus has to offer, in a premium, brand-safe environment allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming.”