Gracenote launches Streaming Channels Data to improve personalisation

Nielsen-owned metadata firm Gracenote has announced the launch of Gracenote Streaming Channels Data.

This, it said, will enable content discovery platforms to better connect consumers to programming on FAST channels and linear channels on vMVPD services.

Streaming Channels Data provides content discovery platforms with access to Gracenote’s database of schedules for linear streaming channels. Each airing includes a Gracenote ID, and normalised channel and programme metadata enriched with imagery, descriptions and celebrity information.

Gracenote Streaming Channels Data represents the latest expansion of its Streaming Video suite of datasets built to help entertainment providers around the world drive engagement with compelling streaming content from a range of sources. 

Simon Adams, chief product officer at Gracenote, said: “As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms. By solving these challenges, Gracenote Streaming Channels Data helps platform customers work towards optimising their user experiences and securing their positions as go-to destinations for viewers.”