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AMCNI launches dedicated local feed for CBS Reality in Romania
AMC Networks International UK (AMCNI UK) has announced the launch of CBS Reality in Romania.
The channel is a dedicated local feed of the factual entertainment network, which is a JV between AMCNI UK and Paramount Global.
CBS Reality first launched in Romania in 2001 as part of the EMEA feed, with the channel now getting its own dedicated feed for Romania. Its content offering includes series including When Luxury Holidays Go Horribly Wrong and Inside the Force 24/7.
CBS Reality is currently available in over 5.3 million homes in Romania, through Digi, Vodafone, Orange TV and FocusSat.
Louise Cottrell, SVP of Affiliate Partnerships, AMC Networks International UK, says: “Romania continues to be an important market for AMC Networks International as we focus on expanding our footprint in the region. We are excited to partner with Thematic Channels to connect CBS Reality with advertisers and to continue offering audiences an outstanding selection of original and acquired factual entertainment.”
CBS Reality will also join the portfolio of leading advertising sales house Thematic Channels, who will handle bookings. Radu Budes, managing partner at Thematic Channels said: “We are glad to represent CBS Reality in Romania. With its unique positioning within the factual entertainment genre, this crime and investigation channel strengthens Thematic Channels offer by increasing advertising clients’ access to a dedicated audience.”