Serie A partners with WSC Sports AI tech for automated match highlights

Italian football’s top flight league Serie A has announced a three-year partnership with AI sports video tech firm WSC Sports.

The deal will see Serie A utilise WSC’s tech to automatically create highlights in real-time of all Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches. 

WSC Sports said that its machine learning technology analyses actions as they happen while automatically indexing, cropping, and applying graphics to videos. The league will utilise its full suite of automation tools to capture each moment within a game and then create and distribute video highlights in real time.

These automated Serie A match highlights will be published across the league’s social media channels and other digital properties. 

Lorenzo Dallari, Editorial & Social Director of Lega Serie A, said: “We are extremely pleased to announce this partnership with WSC Sports. Thanks to this agreement, we’re able to continue the development plan for our social and digital platforms, which have now surpassed a total of 21 million fans who follow us regularly. 

“In particular, Lega Serie A’s YouTube channel alone has recently reached 8 million subscribers, confirming it as the channel with the most subscribers among football leagues worldwide, and thanks to this agreement it will be further enriched with new videos. We are confident that in collaboration with WSC Sports we will be able to provide fans with increasingly engaging and innovative content, and to all 20 clubs in Lega Serie A, a cutting-edge product to expand their social media offering.”

Ben Mirvis, Business Development at WSC Sports, said: “It’s an honour for us to be working with one of the biggest football leagues in the world, helping Serie A innovate their content workflow to better engage with their passionate fans. This partnership enables Serie A fans to be able to consume match content as soon as it happens on any device. We look forward to working together to push the boundaries of how content can connect fans with the teams and players they love.”