Little Dot Studios hires Fiona Wood as Sport strategy director

Digital content agency and media network Little Dot Studios has announced the appointment of Fiona Wood as the strategy director of its Little Dot Sport business.

Wood will be charged with driving the development of multi-platform digital strategies for clients, while overseeing Little Dot Sport’s team of digital experts. 

She joins from Formula E, where she served as digital director. Prior to that, she spent five years at ​​the England & Wales Cricket Board (ECB) and a further five years at the Lawn Tennis Association (LTA) in various digital roles.

Wood reports to Robbie Spargo, director of Little Dot Sport, who said: “Fiona’s background, high-level strategic thinking skills and passion for the industry in which we operate, as well as her experience working at a few of our current clients, made her the perfect candidate for this role. 

“As we are going through a huge transformational growth change, I’m sure Fiona will prove invaluable in helping us evolve our approach and ensure that we continue to push the boundaries and deliver the high standard of results that our clients have come to expect from us.”

Fiona Wood said: “Throughout my career I have been fortunate enough to work across some amazing moments in sport, utilising digital in ways which creates audience growth and increases engagement, and I am excited to begin my journey with Little Dot Sport as they continue to grow and transform.”