DAZN launches BET sports gambling brand

DAZN has announced its foray into sports betting.

As part of a strategic partnership with gambling tech provider Pragmatic Group, the UK-headquartered streamer will launch a new business out of Gibraltar that will launch and operate a new betting service under the DAZN BET brand. 

DAZN said that the pair will develop a “fun, convenient, and integrated experience for casual bettors to enjoy.” The brand will offer gaming for fun and money. 

The company expects to launch DAZN BET as a beta product to coincide with the start of the new football season this summer.

Shay Segev, CEO of DAZN Group, said: “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.”

Ashley Lang, CEO of Pragmatic Solutions, said: “It’s an honour for us to partner with DAZN. We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this.”