Verimatrix CRO Bolden in at ThinkAnalytics as strategy chief

Content discovery firm ThinkAnalytics has announced the appointment of Lu Bolden as its new chief strategy officer.

The newly created role will see Bolden charged with leading the company’s global strategy business growth including partnerships for the Think360 viewer engagement platform.

The exec joins from Verimatrix, where he served as chief revenue officer. Prior to that, Bolden co-founded CSI Digital and served as its president. 

Bolden will report to ThinkAnalytics chairman, Eddie Young, who said: “Having known Lu from his Verimatrix days, he is a perfect fit to drive growth based on his unique combination of deep industry knowledge and insights into where the streaming video market is headed. He will be a highly effective advocate for our Think360 value proposition and will further strengthen our partner ecosystem in the OTT and pay-TV services marketplace.

Bolden said: “This is an exciting time in the video streaming industry as providers are looking at innovative ways to create and maintain customer engagement and loyalty. More and more operators are turning to ThinkAnalytics once they realise that a simple search function is not enough to keep a viewer engaged with their service.

“ThinkAnalytics has by far the most comprehensive and mature viewer engagement platform for content and now advertising in the market today that has been built on hyper personalization. I am looking forward to helping the company reach a new level of success.”