Conviva comes to Google Cloud Marketplace

Measurement analytics platform Conviva has launched on the Google Cloud Marketplace in an expanded partnership with Google Cloud. 

The platform enables “seamless procurement and consolidated billing through a single channel,” Conviva said.

The platform delivers measurement of the viewing experience, from individual viewers down to every second of an active session via one consistent and accurate data pipeline. 

Keith Zubchevich, president and CEO, Conviva, said: “We are thrilled to bring Conviva to Google Cloud Marketplace. The entire media industry is undergoing digital transformation as companies look to better leverage cloud technologies to future-proof their investments and extract faster actionable insights from their technologies, individual viewers, and audiences. We look forward to supporting Google Cloud customers by providing this one-stop-shop for purchasing Conviva through Google Cloud Marketplace.”

 Kip Schauer, global head of media and entertainment partnerships at Google Cloud, said: “As media and entertainment companies look to unlock new opportunities in streaming, there’s a growing need for businesses to digitally transform and support a customer-centric, data-driven model that can adapt to evolving customer preferences. 

“We’re excited to have the Conviva platform available on the Google Cloud Marketplace to deliver customers a single source of truth across business units, enabling organisations and their teams with the actionable insights needed to support this transformation for publishers.”