Samba TV and MediaSquare partner for ‘programmatic alliance’ in France

Ominscreen advertising and analytics firm Samba TV has announced a strategic partnership with French media marketplace MediaSquare.

Samba will provide MediaSquare with advertising retargeting and targeting for OTT viewers and gamers in France.

The company said that it has a panel of nearly 1 million households in France, which makes it the largest provider of data analytics in the country. 

Samba and MediaSquare said that the partnership will bring “the most comprehensive programmatic alliance in the French market”. 

Samba TV SVP, International Sales David Barke, said: “We’re excited to announce new support for the French market with MediaSquare as our partner,” said r. “Alongside Samba TV’s massive scale, our partnership with MediaSquare will provide French agencies and brands with unprecedented targeting and reach capabilities.”

MediaSquare Directeur Général Erwan Le Page, said: “We’re pleased to forge this new relationship with Samba TV to access data-rich audience segments in a digital, brand-safe environment. This partnership will bring massive benefits that will amplify business outcomes for our clients.”