OKAST partners with Ad Insertion Platform to integrate SSAI

SaaS solution OKAST has announced a strategic partnership with SSAI tech provider Ad Insertion Platform (AIP).

OKAST said that the partnership will allow AIP to integrate its SSAI technology into OKAST’s platform, while OKAST customers can be sold its advertising inventory. 

The company describes itself as one of the “leading SaaS solutions in Europe for creating white-label platforms via a flexible and robust tool.”

In particular, the integration of AIP’s SSAI platform DAIConnect will enable OKAST’s customers to insert dynamic ads into their video content while retaining a high user experience. The company will utilise AIP’s ad monetisation services, while AIP can manage OKAST customers’ advertising inventory by selling the complete or unsold inventory to improve advertising yield and maximise fill rate.

Cédric Monnier, CEO of OKAST, said: “Our partnership with AIP is long term and strategic. Our aim is to complement each other’s product offerings so as to help our clients to grow by benefiting from all business models opportunities. AIP is a key technology partner, and we are keen to build the future together.”

Laurent Potesta, CEO, Ad Insertion Platform, said: “With our SSAI and monetisation services, OKAST will enable publishers and broadcasters to unleash their full potential and unlock new inventory and will benefit from an all-in-one offering fully integrated. This collaboration will further strengthen our best-in-class ad insertion solution and continue our mission to improve SSAI technology and ad revenues for our partners and end users.”