Viaplay strikes Dutch partnership with T-Mobile Netherlands

T-Mobile Netherlands and Nordic Entertainment Group’s (NENT Group) Viaplay streaming service have struck a multi-year partnership ahead of Viaplay’s launch in the country on March 1.

T-Mobile will offer four months’ free Viaplay access to its customers in combination with a new T-Mobile broadband subscription. At a later stage, T-Mobile will make the streaming service available as an add-on subscription to its TV- and internet offering.

Viaplay, which will also be available via KPN and VodafoneZiggo in the Netherlands, holds the rights to live Formula 1, PDC darts and German Bundesliga football among other properties, with Premier League football to come from August 2022.

The service will also offer a range of Viaplay Originals, international films and series, and kids content.

Leo Hensen, director of marketing at T-Mobile Netherlands, said: “We are proud to have reached an agreement with Viaplay. We are very pleased that we can grant our customers access to the best there is to offer in the world of sports, along with great original entertainment and the pick of Hollywood.  T-Mobile is the fastest growing provider of fixed services in the Netherlands and with this partnership our customers will be able to watch the best there is via our services. The Dutch love to watch sports and this collaboration gives our customers a prime view during all the action.”

Kim Poder, NENT Group chief commercial officer, said: “In just a few weeks, Dutch viewers will be able to experience Viaplay’s unique offering for themselves. We look forward to partnering with T-Mobile in the Netherlands and providing their customers with access to our service. From Viaplay Originals and international films and series, to kids content and of course the world’s best sports, we have something for everyone.”