History Play debuts in CEE with Hungarian launch

A+E Networks EMEA has launched streaming service History Play in Hungary. The SVOD service will be available through RTL Most+, the commercial broadcaster’s own VOD portal. 

The launch marks the first time that the A+E streaming offering will be available in the central and eastern Europe region. History Play is currently available in the UK, Ireland, Germany, Austria, Italy, and The Netherlands through various partnerships, including Amazon Prime and Apple TV+. The streaming service is also available in Sweden via Telia.

Programming on the Hungarian version of the service will include The Curse of Oak Island, Forged in Fire, Ancient Aliens and The UnXplained with William Shatner.

A+E said that the existing linear History Channel reached an average of over four million viewers in 2021 in Hungary, according to Nielsen audience reports.

Izabella Wiley, SVP, general manager of A+E Networks CEE, said: “We are excited to deepen our successful cooperation with RTL in Hungary, one of our leading partners in the market. The launch of the History Play service in Hungary marks our continued focus on digital development in the CEE region. In the last two years we have learned that Hungarians are loyal and enthusiastic viewers of The History Channel. We are proud to offer our premium documentary content to RTL Most+ subscribers, who will be able to access their favourite stories and characters whenever they want “.

Balázs Szabó, programming director and head of content acquisition at CLT-UFA Hungarian Broadcasting Division, said: “We are pleased to extend our existing cooperation to a new level between RTL Hungary and A+E Networks EMEA. The diverse and wide range of content on RTL Most+ is an essential aspect of our operation, therefore we are delighted to provide premium quality entertainment created by additional production companies, services, and TV channels along with the growing number of our own locally produced and exclusive titles.