NBCU’s Peacock poaches Hulu exec for global partnerships and strategy

Annie Luo

NBCUniversal in the US has appointed Hulu exec Annie Luo as EVP of global partnerships and strategic development for its streaming service Peacock.

In her new role, Luo will lead teams responsible for driving growth via existing strategic partnerships, and will collaborate with stakeholders across Comcast, NBCUniversal, and Sky on the development and execution of global streaming strategies.

She will be based in Los Angeles and report to Peacock president, Kelly Campbell.

Luo joins Peacock from her role as SVP of business development and operations at Disney-owned streamer Hulu, where she was responsible for key strategic partnerships, long-range planning, new business model development, and cross-company operational alignment.

Before working at Hulu, Luo spent several years with McKinsey & Company as a founding member of their Global Consumer Tech and Media practice; spent six years as the head of media, entertainment and information practice at the World Economic Forum; and held numerous roles across companies including BBC Worldwide (Asia), CNBC, and Bloomberg.

“Annie is an exceptional, respected industry leader with a deep understanding of the global streaming landscape,” commented Matt Strauss, chairman, direct-to-consumer and international for Peacock at NBCUniversal.

“We are thrilled to bring Annie’s expertise to the stellar leadership team of streaming executives at Peacock and build upon the incredible momentum and success to date.”