Canela.tv AVOD joins Xumo’s roster

Canela.tv, the video platform from Canela Media, a female and Latina-owned digital media company and US AVOD streaming service, is to join free advertising supported streaming service Xumo’s roster of over 200 channels, targeted at increasing demand for Hispanic content.

FAST service XUMO TV brings together digital streaming content across 12 genres, featuring live and on-demand entertainment. Canela.TV is available on channel 501.

Content on the service includes El Rapto, Escuela de Rateros, Vagabundo y Milionario and Santo vs Capulina.

“Canela.TV is changing the way Latinos can feel represented and learn more about Hispanic culture through entertainmentTargeted to Spanish speaking television viewers and dual language households, Canela.TV is continually adding new content to bring Hispanic entertainment into every home. We are excited about joining XUMO’s growing suite of channel offerings,” said Isabel Rafferty, CEO & founder of Canela Media.

“Canela.TV is an exciting new addition to Xumo’s channel line-up with its diverse and high-quality Hispanic programming. We look forward to working with Canela to bring this engaging content to our growing multicultural audience,” said Stefan Van Engen, SVP of programming and partnerships at Xumo.