TV shipments set to drop in H2 2021

TV shipments are expected to suffer a year-over-year decline of more than 12% in the second half of 2021.

According to TrendForce, quarterly TV shipment for Q3 2021 reached 52.51 million units, representing an 8.3% quarter-over-quarter increase but a 14.7% year-over-year decrease.

The analyst said that demand for TVs has been constrained by the increase in worldwide vaccination rates, along with rising retail prices of TV sets. 

Quarterly TV shipment for Q4 2021 is expected to reach 59.13 million units, representing a 12.6% QoQ increase but a 10.3% YoY decrease. TV shipment for H2 will therefore likely be among the lowest compared to shipment volumes for second halves of previous years historically.

The report goes on to note that OLED has become the favoured technology choice for TV brands which have faced a number of manufacturing-related challenges in 2021. OLED TV shipment for 2021 is expected to reach 6.8 million units, a 72.8% YoY increase. This significant increase is largely due to the expanded production capacity of LGD’s production line in Guangzhou and narrowing difference in cost between LCD and OLED panels.

Brands will also focus on medium-sized and large-sized TVs, with the latter for the first time ever set to surpass 20% market share.