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Digital TV Europe to run Symposium session of future of the set-top box
Digital TV Europe is to run a Symposium session on the future of the set-top box, looking at how the choices facing service providers are evolving as viewing migrates to streaming apps.
Service providers now can market a range of devices to their users, including Apple TV and Android TV boxes, and even their own smart TVs.
This session will see Digital TV Europe editor Stuart Thomson joined by technology specialist and streaming provider Zattoo and multiplay service provider eir Ireland and Omdia’s Dan Simmons to discuss whether the set-top box will remain the workhorse of the TV industry as viewing migrates to app-based experiences that can be delivered via smart TVs, streaming devices and mobiles.
You will learn how the role of the set-top is changing, whether it will continue to be central to the strategy of pay TV providers and how alternative approaches to delivering content can engage and help retain subscribers.
- How is the set-top box market evolving and what does this tell us about the strategies and priorities of pay TV providers?
- What does the evolution of viewing habits and migration to app-based experience mean for the way service providers distribute content to their end-users?
- What are the advantages and pitfalls of alternative approaches?
Speakers include:
Nicolas Westermann, Head of B2B Product, Zattoo
Justin Farrell, Head of TV Technology, eir Ireland
Daniel Simmons, Research Director, Media Delivery, Omdia