After more than 40 years of operation, DTVE is closing its doors and our website will no longer be updated daily. Thank you for all of your support.
Conviva moves into advertising audience measurement
Streaming media measurement firm Conviva is expanding its business into advertising audience measurement.
The company has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners
The company said that it will deliver “unique, innovative, and industry-changing solutions” based on session-level and census-leven measurement; future-proofed identity; ecosystem interoperability; publisher control; and Conviva certification.
The move is being led by new president and CEO Keith Zubchevich, who said: “Today Conviva is already underfoot with premium publishers, collecting 3 trillion streaming events daily with insight into 500 million unique viewers globally. The fact is Conviva has already solved for the incredibly complex challenge of standardized, census-level streaming measurement and is now working with our premium publishers and their ecosystem partners to introduce a new standard of audience measurement and quality to the global industry, to enable long-overdue innovation and change.”